How to run a successful marketing campaign
Published in
Marketing
Published in Herald Sun and on www.news.com.au on June 12, 2013 and written by LIsa Mayoh.
Thought this great story published by Herald Sun and News Limited was a great one to share. Feel free to link directly to News Limited website and read on http://www.news.com.au/business/worklife/how-to-run-a-successful-marketing-campaign/story-e6frfm9r-1226662277666
WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?
Well for starters, if everyone is walking in one direction, turn around and run in the other.Thought this great story published by Herald Sun and News Limited was a great one to share. Feel free to link directly to News Limited website and read on http://www.news.com.au/business/worklife/how-to-run-a-successful-marketing-campaign/story-e6frfm9r-1226662277666
WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?
That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.
Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.
"You're essentially telling a story," the award-winning creative director tells news.com.au.
"So the story should always appeal to its audience, and be delivered in the right tone of voice.
"It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.
Herald Sun’s Luke Dennehy reports
Published in
Mellissah Smith
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