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In today's digital landscape, reaching your target audience and raising awareness about your cause is crucial for any non-profit organization. But marketing budgets are often tight, making it challenging to compete with larger businesses for online visibility.
For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable for ecommerce? Let’s take a look at these questions and many more surrounding AdWords.
