Recently we posted a blog telling Marketers to “Step Your Game Up.” This blog points out the first order of business was to get you Google Analytics Certification. I’m guessing you didn’t run right out and do that.

Information on visitor behavior is vital to the success of any website. I know we all use Google Analytics everyday. If your day is like mine you have coffee, go through emails, then check Analytics. You understand the program, you understand what you are looking at. Why are you not certified? Lazy? Think it doesn’t matter? The following are 4 major reasons to just take the time and get your certification.