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Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.


The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.


Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.


This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.

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