Marketing Eye Reveals New Considerations for Marketing Teams Utilizing AI in the Evolving Digital Landscape

Tweet

FOR IMMEDIATE RELEASE

Atlanta, GA – May 26,2023: Marketing Eye, a international marketing consultancy firm, is spearheading the adoption of Artificial Intelligence (AI) among marketing teams through the company Robotic Marketer which was created based on machine learning from Marketing Eye’s 19 year tenure. The company is offering valuable insights and strategies for effective implementation while maintaining corporate governance and avoiding the pitfalls of "sham AI experts", while driving more effective marketing programs with quantifiable results.

Mellissah Smith, CEO of Marketing Eye, emphasizes the critical considerations for marketing professionals in leveraging the power of AI. "AI presents significant opportunities for businesses to streamline processes, personalize customer experiences, and gain deeper insights. However, it is imperative that marketing teams approach AI implementation with caution and a deep understanding of its potential," said Smith.

Statistics highlight the increasing impact of AI in the marketing realm. Gartner projects that AI will drive 33% of all marketing activities by 2023, while McKinsey estimates that AI adoption could generate an additional $13 trillion in economic value by 2030.

Smith underscores the importance of corporate governance in AI implementation. "As AI becomes more prevalent, marketing teams must establish robust governance frameworks to ensure ethical and responsible use of these technologies. Transparency, accountability, and data privacy are paramount in building trust with customers," said Smith.

Marketing Eye recognizes the challenges faced by marketing professionals in differentiating genuine AI expertise from "sham AI experts" who may offer inadequate or misleading solutions. Smith advises businesses to thoroughly vet AI providers, ensuring they possess domain expertise, a proven track record, and a commitment to ongoing innovation.

To assist marketing teams in navigating the complexities of AI adoption, Marketing Eye provides comprehensive AI consultancy services. Leveraging their industry knowledge and cutting-edge AI solutions, Marketing Eye collaborates closely with clients to develop tailored strategies aligned with their unique business objectives.

"Our goal is to empower marketing teams with the knowledge and tools they need to successfully integrate AI into their operations," said Smith. "We offer guidance on selecting the right AI technologies, developing data-driven insights, and seamlessly integrating AI into existing marketing processes."

As AI continues to reshape the marketing landscape, Marketing Eye remains at the forefront of innovation, equipping businesses with the necessary tools to drive growth, enhance customer experiences, and stay ahead of the competition.

For media inquiries, please contact:

Brandon Reviere

404 626 8070

About Marketing Eye:

Marketing Eye is a global marketing consultancy firm that provides innovative marketing solutions to businesses of all sizes. With a team of experienced marketing professionals, Marketing Eye offers a wide range of services, including AI integration, digital marketing, branding, and marketing strategy. Committed to delivering exceptional results, Marketing Eye serves as a trusted partner to help businesses thrive in the digital age.