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Marketing Consultant Shares Insights blog

Items filtered by date: December 2024

Don’t you think it’s time to evaluate if your marketing strategy meets the growing mobile demand? Mobile usage has become the cornerstone of online interactions, accounting for more than 70% of user activity. Ignoring this shift means missing out on connecting with your customers where they are most engaged. From shopping to scrolling on social media, mobile is no longer optional; it’s essential for businesses that want to stay competitive.

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Marketing in 2025 is more complex than ever. With technology moving quickly and consumer expectations constantly changing, businesses need to be mindful of the common mistakes that can hurt their growth. Here are seven key marketing mistakes to avoid, along with what you should do instead to keep your brand relevant and successful.

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Have you thought about how search strategies can truly transform your business? In 2025, customers are searching more than ever—whether it’s on Google, social media, e-commerce platforms, or even through voice assistants. Having the right strategy can help your business stand out, attract the right audience, and build trust with your customers.

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Marketing is undergoing rapid transformation driven by advancements in artificial intelligence (AI). Using artificial intelligence (AI) has become more than just a competitive edge—it’s a necessity. For small businesses aiming to cut costs while maximizing efficiency, replacing or significantly downsizing a marketing team with AI tools is becoming increasingly feasible. But how do you transition to an AI-driven marketing model? Here’s everything you need to know about empowering your operations with AI, from automating mundane tasks to creating high-quality content and tracking performance with precision.

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2025 begins with exciting news for businesses! Gemini has introduced a game-changing update: pre-made Gems crafted for Google Workspace users. These new tools are designed to simplify everyday tasks, improve efficiency, and help organizations grow.
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Marketing teams in small businesses often struggle to achieve great results while working with limited resources. But today, AI can help you do more with less. With the right AI tools, you can cut down your staff size and still improve the performance of your marketing efforts. AI can automate repetitive tasks, generate content quickly, and help your team focus on more creative and important work.

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The New Year is here, bringing fresh opportunities for your business to shine. While it’s a time for personal resolutions, it’s also the perfect moment to rethink your marketing strategies and connect with customers in creative ways. Here are some practical and easy-to-apply marketing ideas to help you kick off 2025 with success.
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