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Marketing Consultant Shares Insights blog


I was thinking... when you have stars in your eyes, anything is possible. In every aspect of your life, if you walk around with stars in your eyes, it opens the world to possibility beyond anything you could ever imagine. I know that this is contrary to what most people believe because when people are pronounced to have 'stars in their eyes' they seem to fall into the category of dreamers who are about to have a BIG fall.

The adrenelin of belief is contagious. If you believe that anything is possible, then it is. But there are a few things you need to do to make it real.

Of course, not everyone believes in this theory. There is the question as to whether successful dreamers are born or made. If you look at leaders in organisations, you have to look at whether it is nature or nurturing that makes them that way. Why are some people good at being leaders and others are not. I am of the opinion that it is a combination of both. There is a certain about of being 'born' with it and definately a bit of nurturing it through

The difference between a dreamer and a doer is profound. Successful entrepreneurs might have initially dreamt of success, but they will not stop there. The drive to accomplish necessary tasks to insure successful outcomes separates them from the dreamy class, which includes most people. Success is a goal that requires drive, determination, courage, fearlessness, planning, discipline, sacrifice and passion. It is not easy, or everyone would be successful.

What makes one opportunity succeed while another, even more promising idea, fails? It always comes down to the individual and their makeup. A few no's and the dreamer folds their tent. The successful entrepreneur recognizes no as a hurdle, not a deal closer. The opportunity to overcome the objection represented by the word no is an absolute necessity for any individual seeking success as an entrepreneur.

Dreamers take shortcuts. Dreamers make guesses. Dreamers defer tedious research. Dreamers hope somebody else will do the work for them. Dreamers cannot succeed. And, most unfortunately, many perfectly wonderful commercial opportunities are lost because of this dreamscape approach.

Successful entrepreneurs are always doers! They overcome the often seemingly endless obstacles placed in their path. The road to success is a curvy one, very seldom taking a linear approach. Doers find a way to hurdle each obstacle and move ahead in the process. Doers do not fear criticism, but see this as an opportunity to improve their business model. Doers are realists, no fantasy allowed.

Most importantly, doers are positive realists. Most dreamers are negative. Dreamers see hurdles as absolute barriers. Doers find a way, trying any legal, available strategy to achieve success.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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