images/bannerimages/Blog-Banner.jpg 
As per usual, our website is flooding Marketing Eye with leads - so many in fact, that we are turning companies that are not a good fit away.
My last call, was very interesting. It was from an interstate online business looking to grow their business-to-business client base.
After chatting for 20 minutes, it became apparent that the business was not suited to Marketing Eye. They pushed to receive a proposal even though I had already told them that they were not suited to our format of working with clients, and then even after saying this, they proceeded to provide me with a gmail address.
Are you serious? Do you think in a business to business environment, that it would be appropriate to provide a prospect or anyone else for that matter with a gmail address? Do you really think they will take you seriously?
My last call, was very interesting. It was from an interstate online business looking to grow their business-to-business client base.
After chatting for 20 minutes, it became apparent that the business was not suited to Marketing Eye. They pushed to receive a proposal even though I had already told them that they were not suited to our format of working with clients, and then even after saying this, they proceeded to provide me with a gmail address.
Are you serious? Do you think in a business to business environment, that it would be appropriate to provide a prospect or anyone else for that matter with a gmail address? Do you really think they will take you seriously?
This business has been around for a couple of years. They called us - we didn't call them. So, why then do they think a gmail address would be suffice? After commenting on this, they then provided us with an info@ address. Once again, do you think someone is going to take you seriously in a business to business environment providing this email address. Of course, we declined to provide them with a proposal. But this is a great lesson for any business seeking to grow and to be taken as a serious business - do not give out a gmail account or a info@ account. People can tell that you are a backyard business when you do this.
Does anyone else feel the same?
Here are 3 reasons why you should drop handing out a GMAIL address when doing business:
1. GMAIL is for personal use, not business.
2. It shows people that you are a very small business. Always act like a big successful business, even if you haven't quite made it yet.
3. It highlights that you don't know your target audience well enough and their expectations.
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
Latest from Mellissah Smith
- US Election: Celebrities Are Packing Their Bags as Fans Opt Out
- Machine Gun Kelly aka MGK: How Mixing Genres Is a Marketing Lesson for Everyone
- How 50 Cent Is Riding the Diddy Wave: A Masterclass in Brand Elevation Amidst Controversy
- Meta's Orion AR Glasses: A New Chapter in Marketing Strategy
- Why Robotic Marketer Outshines Digital First AI by SEMrush: Understanding the Limitations of the Competition
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.
