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Marketing Consultant Shares Insights blog

When in doubt, ask an expert.

Yesterday, I put in a phone call to Bond Street 180 business turnaround guru Daryl Wright and asked what he considered to be the most important things for small business owners to consider ahead of 2013. Here is what he had to say.

Here are the three things that SME's should consider for 2013:
Things that every small business owner should think about

1. What were the strategic lessons from 2012? What worked, what failed? What should you do differently?
2. Do you have a clear plan for 2013 and have you shared this plan with your employees? Do you have their buy-in? Are your employees adequately trained?
3. With the post-election period and a slow economic recovery,  how have you de-stressed your business as customers hold back on placing orders? Is your leadership prepared for this change?

Today, I am going to sit down with the team and work through these three questions. Being prepared for 2013 is paramount to success. After all, "hope is not a strategy - you have to build your company around a plan".

Thank you Daryl for your wisdom and insight.

If you are interested in Daryl Wright's views and insights, follow him on Twitter @bondstr180, LinkedIn or visit his website at www.bondstreet180.com.au

 
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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