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Marketing Consultant Shares Insights blog

Small business owners often have a ‘dream’ figure of what they would like their sales targets to be – but never really set it in stone.


By writing down your sales goals it sets in place a figure to work backwards from.

For instance, if you need to achieve a sales figure of $1 million dollars – how many clients do you need to achieve this? To acquire the required number of clients, how many sales calls do you need to make? Where are the leads going to come from?

Write down your sales goals today and make sure every single person in your team is working towards achieving them.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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