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Marketing Consultant Shares Insights blog

It had to happen sometime! I took out the rubbish this morning at my new apartment in my pyjamas, pre shower, pre brushing my hair, and the unthinkable happened… the door locked behind me.

Never has this happened before. I could not get back in. My dog knew something was wrong and started wimpering and I stood there, bewildered, not sure what to do.

When you have no key, what do you do? You can’t stand there and pray for a miracle… because that is unlikely to happen. If you have no backup plan (like me), you can’t just get in contact with someone to bring you some keys… so there lies the problem.
  1. You should always have a backup plan for everything you do
  2. Think on your feet… no-one else is going to do it for you
  3. Take responsibility
  4. Create a solution… for everything, there is a solution or alternative
  5. Put on a brave face, and take this as a challenge that you can overcome
  6. If all else fails, ring the locksmith… but beware… it will cost you!
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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