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Marketing Consultant Shares Insights blog

easter-bunnyMy first memory of the Easter Bunny was when I was about 3 or 4 and my older siblings broke into the cupboard to steal an egg that was in large loose pack.

I remember sitting there watching them eat it in front of me, whilst salivating at the mouth, dreaming that I was actually the one eating the egg and not them.

I asked what they were doing and they replied, “you have to wait until Easter Bunny arrives”. So, I waited and waited and eventually it came the day that Easter Bunny was to arrive at my door.

He of course, was not there in person, but had left a whole heap of droppings all the way down the hall and into a secret hidden spot. As I raced around picking up every single egg, I couldn’t help but wonder just how my older siblings had managed to get theirs before me. Sure I was younger and unfortunately I couldn’t dictate when I was allowed out of bed – Mum and Dad did that, but I couldn’t help but wonder if Easter Bunny had in fact dropped theirs off first and woke them up and forgot me and had to come back.

They were treasured gifts from Easter Bunny and there was always a special candy egg with my name printed on it, especially for me.

Then when I was about 5 years of age, Easter Bunny left me with another candy egg and it didn’t have my name on it. Did Easter Bunny actually forget who I was? Instead, it said Mellissah. Now you may say that is in fact my name, but at 5 years of age, I wasn’t so sure. Every member of my family seemed to have a different name for me like Lissa, Lisa, Brat, Princess and Sook to name a few.

What had actually happened was my parents had decided that Mellissah was too hard for a small child to spell, so they shortened it so I could write my own name at Kindygarden.

Since then, I always seemed to learn something new at Easter. At the age of 9, I realised that Easter Bunny was in fact my Mum and Dad. At 15, I realised that I had to pick my own Easter Eggs because Mum and Dad thought I was too old for it and at 36, I realised that I am hoping no-one buys me an Easter Egg at all. I have just returned from Europe, 2 kilos heavier so I don’t need any more encouragement thank you very much!

Easter is such a special time for so many people. No matter what religion you are or whether you have none at all, its time to relax, enjoy the family and spend a few days out of the office.

My Jewish friends have just had Passover and as a Catholic, I have sacrified meat and will attend a few church services over the weekend.

I am spending the weekend with family in Sydney which is very exciting and always a good measure of a special time in the year.

I have bought Easter Eggs for the children in my life; cousins, nephews, god children and friends. Many say its a commercial time of year, but to me, its serves as a time to remember our families and the sacrifies that have been made to make our world a better place.

Enjoy your Easter break.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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