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The newspapers would have us believe that NSW is in recession. But is it really?
The consensus of most of our small to medium sized clients is that business is unchanged, but they are tightening their purse strings just in case. Everyone seems to be looking at cutting costs just in case.
Whilst I did see a change in the last quarter of 2008, I am not sure whether many of the small to medium businesses that we work with are actually putting off staff but they are reducing costs.
That makes sense to me.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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