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Feb 04, 2010 Written by Mellissah Smith
It’s Friday and yet another person has said that their target audience is everybody.
Well, if you define your target audience in a brief to a marketing company as ‘everybody’, you’ll end up addressing nobody.
If they agree with you. Sack them!
This same philosophy applies to all briefing parameters: emphasing everything in a brief is emphasising nothing.
Write this down: EVERYBODY is nobody. Target. Target. Target.
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Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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