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Jul 13, 2011
Written by
Mellissah Smith
Is it a bribe or clever promotion?
'Super Saturday' they call it. Woolworths is giving away $1 million dollars to shoppers through an instore promotion on Saturday between 10am and 2pm. Every 15 minutes, average and not so average Australians shopping in Woolworths have the chance to win $25 Gift Vouchers. The snag is, you have to be instore to win it.
'Super Saturday' they call it. Woolworths is giving away $1 million dollars to shoppers through an instore promotion on Saturday between 10am and 2pm. Every 15 minutes, average and not so average Australians shopping in Woolworths have the chance to win $25 Gift Vouchers. The snag is, you have to be instore to win it.
Woolworth's, through their investment of $1 million in gift vouchers, will make $800 million according to ACA. PLUS, they have already received hundreds of thousands in free publicity on Channel 9 and other stations, and no doubt in the newspapers as the promotion unfolds.
Is it a BRIBE or is it clever marketing?
And... what about Coles selling Milk for $1. Was that a bribe too?
Clever marketing sometimes means that you have to give a little to get a return. Woolworths and Coles - great marketing!
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Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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