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Marketing Consultant Shares Insights blog

"If the pilot of the plane runs down the aisle holding a parachute - what do you do? You panic. If the leadership falls apart, what does everyone else in the organization do? They panic." Charlie from Florida.

In a business, when the entrepreneur captaining the ship panics, it causes everyone in the entire organization to do exactly the same. How often as an entrepreneur have you panicked or become stressed out, only to find your entire organization crumble, mistakes being made and people living in fear for their job or ability to fulfil your requirements? Unless subordinates have complete trust in leadership, it is impossible for a leader to be truly effective.

This is a common problem, particularly given the abundance of Type A personalities at the helm of businesses and in leadership in organizations of all sizes.

A good leader possesses a number of key features like a positive attitude, determination, honesty, integrity, fairness, humility, courage, creativity, discipline, vision and emotional intelligence to name a few. Combined, these features underpin a good leader - yet the after-effects of an anxious leader, or one suffering from stress, can undermined all the hard work that any leader may have put in to their business.

One of the key issues pertaining to leadership is their ability to effectively manage this anxiety at all levels not just from a entrepreneur but also manage how all managerial react to stressful situations. Being able to emerge from a situation of crisis or challenge, with a clear and concise communications strategy that is executed in a calm manner.

It's the difference between why some people and organizations emerge from adversity while others crumble. When people's anxiety goes up due to the challenges they face, they often lose the very capability they need most: the ability to think clearly, prioritize and think outside the box.

Anxiety is of course, just the fear of what might happen to us or the fear of what might happen if we don't change. By looking at the root of the problem, and pre-empting situations or teaching yourself and other managers around you on coping mechanisms for stress and anxiety, your business will benefit.

Good leadership needs vision

As the captain of the ship or the small business owner in this case, having a compelling and realistic vision that you stay invested in, will help keep you on the straight and narrow. Set goals and establish a sense of direction - a road map for the future in a way that inspires employees to go after it.

Yesterday, after chatting with another business person from Florida, we talked about how some companies tick most boxes when it comes to creating a good business model, generating sales and fulfilling the needs of clients - but still fail to communicate internally and externally at a level that is conducive to productivity, performance and excellence.

We all want to be better business people, increase our business performance and be seen as a good leader - someone with strong vision and an ability to steer a team into the forefront of excellence. Sometimes its just something small that we can all correct to get the results we want. If you have a problem with stress or anxiety - put it on your self-development agenda and work with your team on improving your ability to navigate through these emotionally stressful situations.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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