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What is an effective marketing strategy development platform?
Effective means it works. Marketing strategies have been done for decades based on an individual or teams’ capabilities, experiences and access to tools that can help them identify information on their target audience or competitors.
That changed a few years back with launch of a SaaS technology, Robotic Marketer. The world’s first marketing strategy technology platform that helps marketers and entrepreneurs easily develop a marketing strategy and implementation plan in a couple of hours, rather than weeks or months.
What is Robotic Marketer?
Robotic Marketer is marketing strategy technology platform that combines artificial intelligence and machine learning to create a data-driven marketing strategy. Not only does Robotic Marketer develop marketing strategies that are aligned to business goals, but they are also smarter, allowing marketers to effectively implement strategies.
With the usage of AI and big data base, marketing strategies are also more actionable as it provides insights into how marketing plan can be optimised to achieve satisfying results. To ensure clients can get the most out of their strategy and effectively achieve business goals, Robotic Marketer provides an in-depth marketing strategy with the added benefits of a marketing consultant to guide them.
How does Robotic Marketer help your franchise develop a marketing strategy?
Marketing is key to success for both the individual and the entire franchise. With Robotic Marketer, the journey to developing a marketing strategy is professional, quick, and actionable. Having an easy onboarding process, a comprehensive marketing strategy and a 12-month implementation plan, the effectiveness of the marketing strategy wouldn’t be in the scope the client’s concerns.
Business owners invest in franchises because they believe the brand’s strength in marketing that help them reach the target customer through cooperative advertising and promotion initiatives. However, Robotic Marketer believes that an effective marketing strategy should be at a more localized level that is more targeted toward to local customers.
Robotic Marketer helps your franchise develop a marketing strategy that works. Both the franchisees and the franchisor each get their own marketing strategy with personalized marketing plans. Robotic Marketer is capable of creating a customized marketing strategy by differentiating each franchise’ market segmentation before developing a strategy that is targeted to the right audience at the right location.
How does marketing strategy help franchises?
One of the biggest challenges that franchises have is the comfort and reassurance that the parent franchisor is investing marketing dollars to promote the brand and in particular, their business. The ongoing investment for marketing such as advertising costs can spark potential conflict if franchisees do not see the benefits they can obtain from the investment.
The issue is highly likely to happen for franchises that are spread across various geographical locations that have different target market. Therefore, franchises need localized marketing programs. That means, all their public relations, advertising, sponsorship, and other marketing activities need to be within a 5-mile radius. And Robotic Marketer is able to provide franchises a localized marketing strategy that is effective due to its consideration for the differences in franchisor and each franchisee’s market segmentation.
If you are interested in a marketing strategy development with Robotic Marketer, book a demo and schedule a call with their marketing engagement specialist today!
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