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Marketing Consultant Shares Insights blog

What's wrong with realilty?
Last night I watched snippets of The Voice. I am totally mesmerized by how taken I have been to this show. Here I am, a person who cannot stand watching television when a good book is on offer, yet I have been sucked in by this cleverly collaborated show.

In this case, it's all about the judges. Keith Urban's to die for looks and voice - OMG! Seal's sexiness and Joel Madden's incredible charisma - who would have thought? Even Delta, who I liked before the first two episodes, then found her speaking voice and over-acting mildly irritating, is now back in my good books. She is delightful. She has settled into the role and with these four judges, Australian Television reality shows has gone to another great level.

Last night, a very talented young girl who I know, sent me a link via Facebook to look at a video she produced as her entry to The Channel V Presenter Search. Watch this BUT PLEASE PRESS THE LOVE HEART BEFORE YOU EXIT: 

A clear example that there is talent out there waiting to be found.

For Channel V, holding a competition like this is great for driving people to their website. What was surprising though, was how hard it was to find out what to do on the website. I found it really hard to work out that you have to click on the picture, then click on the video, then click on the love heart. All a bit confusing. Not sure how it is possible that one person was able to get 300k love hearts clicked. Sounds dodgy to me, because it isn't very easy to actually work out how this competition is being run.

What are your thoughts? Does the website make it hard to like this competition? Are you struggling to work out what to do? What are your thoughts.

P.S. How hilarious is the video. Very, very funny!

P.S.S. Scroll down on the Channel V page, find Georgia Sinclair's picture, click on the picture, then an extended screen will pop up. Click on 'watch video', then laugh your head off, but before you press close, MAKE SURE YOU CLICK ON THE LOVE HEART.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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