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Oct 31, 2010 Written by Mellissah Smith
I would like to thank the wonderful team at Giorgio Armani for kindly inviting me to the STC Foundation Dinner 2010 at the Sydney Theatre Company on Friday night. Mary and her team at Armani are simply amazing. They have so much style and professionalism, that just by entering their store, you could learn a thing or two about how to ensure your brand is consistent across every touch point.
I regularly speak with Sally Pitt, who runs the Public Relations side of Armani in Australia and she is not only fantastic at her job – she is also a great brand ambassador.
No matter who you speak to at Armani, they take their roles and their brand very seriously and are proud to work for one of the world’s leading fashion labels.
They support good causes and produce clothing that is well made and very fashionable – think Posh and Becks, Tom Cruise and George Clooney.
This little number that I am wearing is in their Emporio Armani collection and I have to say I felt very glamourous wearing it.
How can your brand be more like Giorgio Armani or any big brand name for that matter. Find out who you would like to be more like and change your habits, your perception of your brand and how you communicate it.
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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