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Marketing Consultant Shares Insights blog

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The Queensland Floods are the worse since 1974 with 10 dead, 5 of whom are children, and more than 90 people missing.


As a Queenslander, I have kept on the phones to family and friends – many of whom are scared and unfortunately live in flat areas. Closer to home, my mother never made it back to her house and is now held up at a friends place with the rising waters creating a situation where they now need to be evacuated. She is scared but more concerned for the young families in the area who have children. Not accepting that her home is under water, she offered any food she had in her fridge and any refuge that could be made out of her home to a nearby family who have little left. Of course, this did not eventuate because it was too late.

My best friend in West End Brisbane, a television anchor, says that walking out on the street today is quite ‘eery’. She isn’t too concerned for herself because she is that type of person and cares more for others and whether or not they will lose their homes or their lives. They have met neighbours yesterday and today that they haven’t ever spoken to in the 10 years they have lived in their houses. It really has brought the community together.

Another close friend, whose wife is also a TV anchor, read her last bulletin to double the normal audience and is 8 months pregnant. He narrowly escaped a pile of cars coming directly for his own motor vehicle when the flood first went through Toowoomba.

My brother is disconnected from his family who were visiting another brothers property and are now cut off from the rest of the world and cannot get out. At best, they will need 3 or 4 days to get out, which has now called for helicopters to come and collect them. Lucky they can afford to have such a luxury. My brother has not slept in days, helping others to safety and removing boats that are destroying important bridges that cannot be replaced so easily.

If you have some spare money, furniture or possessions, think about our fellow Queenslanders. It seems Australians are more generous towards international disasters than what is happening in our own back yards.

Your help and support is needed.Q
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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