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Marketing Consultant Shares Insights blog

It’s Friday and everyone should be happy, but guess what? I am not!

Firstly the day starts with this second rate web development company that has been working on a simple website for an education company for more than 6 months and still it is incomplete. The design was crap, the attention to detail – non existent and customer service – terrible.

Here we are trying to fix the mess… and keep the client from ringing the web companies neck. Hard work let me assure you.

Then, I am reminded by a man in his 70’s just how great Paris Hilton is. According to this elderly gentleman, she is good looking and runs a great business. To his credit, he is right on both accounts. However, I am tired of being reminded about people who make it by walking the ‘easy road’.

Here I am slogging it out in front of my computer 12 hours a day and being zapped of energy by the demands of staff, clients and sometimes friends.

On the flip side, I love my job. I can’t wait to get to the office every morning and I dream of the next great marketing campaign that I am going to work on.

Mostly, my clients are adorable. They always engage in banter with me on topics ranging from the newest marketing technique to the colour of my shoes or my dogs behaviour.

Currently we are engaged in a pretty big PR campaign for Carbon Expo Market on the Gold Coast next week. Over 50 journalists are in attendance and after giving lessons to my inhouse PR team on effective ways in which to get media to respond, they have now been inundated with calls. He he… us older marketers still have a few tricks up our sleeves.

Next week I am off on a road trip to see two clients that are intelligent, enthusiastic and full of life. Should I really be complaining? Possibly not.

With a company that is currently recording 20 – 30% growth year on year and boasts some pretty talented individuals, I think I am fairly lucky.

So, what is there to complain about? Not too much. It’s all in a days work and things are getting done.

Hope you have a great weekend!

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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