If either item is true, I apologise for writing an article that supports Lara Bingle, because if she was truly ashamed or embarrassed by the photograph she would not be promoting it in a major editorial for money. She would handle situation with some dignity and grace without selling her sole and her nudity as a way in which to get money. If she was truly hurt by what happened 4 years ago and ashamed, then she would not want to milk it for all it’s worth. I am all for her getting compensation, but that is from the person who did this to her, not from selling her story to the highest bidder.
Secondly, if her management leaked this after 4 years, then I too have been fooled. This is not clever marketing or branding, but in fact, a complete disgrace. You are not only tarnishing the Lara Bingle brand but also tarnishing the brand of a footballer who by all accounts seems to have changed in the past 6 months.
Join Marketing Eye on Twitter and Facebook today!
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
Latest from Mellissah Smith
- US Election: Celebrities Are Packing Their Bags as Fans Opt Out
- Machine Gun Kelly aka MGK: How Mixing Genres Is a Marketing Lesson for Everyone
- How 50 Cent Is Riding the Diddy Wave: A Masterclass in Brand Elevation Amidst Controversy
- Meta's Orion AR Glasses: A New Chapter in Marketing Strategy
- Why Robotic Marketer Outshines Digital First AI by SEMrush: Understanding the Limitations of the Competition
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.