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Blogs help Provide Users with Good Answers to Their Questions
Firstly, blogging helps to boost SEO by directing users to your website, if it contains information to the question they are searching for. Perhaps a user is looking for a tradesperson in a particular area, and your company provides that service. By making sure that your website contains this key information, Search Engines will flag your site as a relevant source to users’ questions and will help your site appear higher up in the results pages. Blogs can be particularly helpful in boosting website traffic, as you can strategically target users by writing pages that are titled with the terms that potential customers are likely to search for. The title or headline of your blog is what a reader and a search engine will view first when deciding on the relevancy of your content. Therefore, you must include your target keyword in the first 55 characters of your article.
Blogs are a Great Way to Build Links
The number of external sites that link to your site greatly affects the Domain Authority of your website. Domain Authority is essentially a number out of 100 that determines how important your website is deemed. The reason that inbound links have such a huge effect on this is that in theory, the more websites that link to you, the more trustworthy and relevant your site appears to be. One of the best ways to gain links is through writing informative and helpful long-tail blog posts. The more in-depth and original these are, the more likely other companies or bloggers are likely to share your site and reference you as a source for their posts.
You can Optimize Your Meta Descriptions and Images
A Meta description is the additional text that appears in the SERPs to let users know what the webpage is about. Each blog post that you write is an opportunity to write a new Meta description and this is one of the easiest ways to get your website ranking for your target keyword. A Meta description is around 160 characters and should be user and Search Engine Friendly. Another great way to optimize your posts for SEO is via images. Adding images to your post not only makes your site more visually appealing but also is another opportunity to add your keywords into the image Alt text, helping your website traffic.
Adding Hashtags
Topic tags can help to organize your blog content and assist users in finding your posts on search engines and social media sites, thus boosting website traffic. However, it’s important to bear in mind that you can have too much of a good thing and Search Engines will penalize you if you overuse hashtags. A general rule of thumb is to choose between 15-25 tags that are relevant to your blog and then tag your posts with those keywords only. This helps to ensure that your website is not flagged up for having duplicate content.
Blog Posts Help to Show Users What Your Company is About
One of the reasons that blog posts are so important in marketing, is because they help give your company a voice. There’s often not much space on your About Page to convey the tone of your company. Blog posts allow you to do just that. You can utilize the blog section of your site to offer an in-depth analysis of services that you offer or to showcase some of the past work that you have done for clients. All of this helps to build your brand and encourages trust in your business.
They Help you to Create Sharable Content for Social Media
We are all aware of the power that social media has on website traffic these days. Creating interesting and sharable blog content and posting links to this on social media sites like Facebook, Instagram and Twitter is a great way to reach more users who may be potential customers.
Blogs Help to Keep Your Website Fresh
There are so many factors that come into play when Search Engines like Google are ranking your website. Fresh, regularly updated content helps to both drive traffic and improves the website Authority of your site. Fresh content involves adding brand new pages to your existing website, one of the easiest ways to do this being through blog posts. From a human perspective, fresh content ensures that visitors keep coming back to your site. Meanwhile, for Search Engines, it shows that the information on your site is relevant and it's a great opportunity to incorporate target keywords and drive website traffic.
Contact Marketing Eye Today
There is no point in having a great website if people can’t find it. As you’ve seen from this post, blogs are one of the easiest and most effective ways to drive traffic to your website. Whether you want to create sharable content for social media or encourage other websites to link to yours, there are so many benefits that come from posting blogs regularly.
If you need help writing optimized blog content for your website or assistance with your overall marketing efforts, then Marketing Eye can help.
Our expert marketing team can execute strategies across traditional and digital marketing platforms, helping small to medium-sized businesses achieve their goals and objectives. Contact us today to find out more.
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