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Jul 20, 2015 Written by Mellissah Smith
There are so many reasons why marketing campaigns fail (even successful ones) , but don't let not following up be one of them.
So many marketing campaigns fail because people send them out, but expect that the first "hit" should result in their telephones ringing off the hook. It's nice to think that this would be the case, but in the real world, that rarely happens.
When executing a marketing campaign, make sure you have enough resources to followup ever single person that has received your campaign. Also ensure that this is done in a timely manner, not months after.
If you are going to invest in a marketing campaign, then you want to realise the full value of the campaign. Try always to have a minimum of three touches with any prospect. If you are doing a direct marketing campaign, ensure that you send the campaign, follow up with an EDM, then a call organising a meeting.
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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