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FOLLOW A CONTENT SCHEDULE
According to Forbes, seventy-six percent of B2C marketers report using content marketing, yet only 37% state that their strategy was effective. Blindly pushing out content without a strategy could impact the quality of your work for the worse. Which is why creating a content schedule is an effective way to produce work efficiently and effectively. A content schedule is a written schedule of when and where you plan to publish upcoming content. These calendars include posting upcoming pieces, status updates, planned promotional activity, partnership, and updates on existing content. Content calendars ensure that your marketing activities flow as planned, keeping you organized, and your audience engaged.
For instance, evaluating which marketing activities performed better than others. This saves time and costs, allowing you to focus on which marketing campaigns could be revitalized for next year. You could also schedule morning and afternoon posts if you are wanting to increase your brand awareness and engagement with your audiences.
CREATE A CALL TO ACTION
If this marketing term is new to you, this post is here to explain it! Call To Action (CTA) refers to the next action a marketer wants a consumer to take. In a commercial sense, a CTA essentially asks the reader or listener to fulfill a request that is often driven by persuasive images or dialogue. You can utilize CTA in your content marketing plan by providing your audience a way to connect with your account.
Did you know that 71 percent of U.S. businesses use Instagram marketing?
Platforms like Facebook, Twitter, Instagram, and LinkedIn can be utilized to create strong call to action by transforming engagements. The formula to success contains three of things: a clear photo, a dazzling caption, and some creative hashtags! You can even add call-to-action buttons on to your accounts by placing them on posts, profile bio and advertisements.
POST INDUSTRY INSIGHTS
Struggling to post interesting content about your brand? Why not try posting industry insights! Not only are you providing professional inspiration within your industry, but you are also informing your audience on topics that may interest them. This gives you the opportunity as a content writer or social media writer to learn more about new and upcoming trends occurring within your company’s industry, as well as being able to provide you more ways to promote your brand. It is almost like blog writing, where you can incorporate hyperlinks that reference back to industry articles. You also have greater range of hashtags to include into your post, which can help attract more readers, users or viewers who browse through those hashtags. Furthermore, increasing engagement and traffic to your social media profile.
SHARE A COMPANY UPDATE
For example, try introducing or reintroducing the team to your audience. This facilitates a relationship with your followers and gives them the opportunity to learn more about your business and the team. If your social media account or website has not introduced your team, you could be missing out on potential business and connections. Having a “Meet the Team” post allows consumers to put a face to a name. People tend to do business with those they know they can trust and having a team introduction is a great way to have your audience know and trust you. It is also a good way to build your employees’ personal branding as well as establishing your status in the market as legitimate.
TELL A STORY
Back to the basics of marketing, there is always the option of storytelling. Storytelling can be in form of a quote, a life story or testimonial. Customers love a personal recommendation it gives them a way to validate the feelings they have towards your brand. Posting a client testimonial or Google review accompanied by an attractive image or your product, venue or service can communicate to your audience what other customers are saying about you! You can use a range of tools such as adding a call-to-action button or video to drive traffic to your account. This is a great way to reinforce your marketing message, along with boosting your audience organically. Nothing is more meaningful than being able to share a real response about how wonderful your business offerings are.
Planning your marketing content may not be as simple as it seems, and without a marketing plan your business can lack a level of necessary focus. At Marketing Eye, we specialize in digital marketing solutions to help your business reach its needs and goals aimed towards achieving success.
If this is something you believe can propel your business but you are lacking the time, skills, or resources to make these changes, get in contact with our team today.
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