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Apr 06, 2015
Written by
Mellissah Smith
According to analyst group Merrill Lynch, spending power among women in the US comes at a tune of $5 trillion dollars. Not only do women determine their own spending habits but they also influence men's spending habits.
A recent study commissioned by Meredith (see infograph above) and conducted by research firm Insights in Marketing, determined just how targeted marketers need to be in delivering messages to this influential demographic. The study of more than 2,500 women between the ages 18-67 years, identified preferred channels, digital preferences and the kinds of content they're likely to pass on.
This research report is imperative to helping marketers ascertain the best channels for influencing women's buying patterns.
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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