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Feb 05, 2018
Written by
Mellissah Smith
I talk to a variety of different business owners daily. From entrepreneurs to Healthcare CEO’s, Founders of new technology startups; no matter who I talk to I see the same hesitation when it comes to marketing.
You understand the importance of marketing, but you’re really afraid to “jump the gun”. Outsourcing your marketing seems like a gamble. If this resonates with you, maybe you should address where this hesitation is coming from.
You understand the importance of marketing, but you’re really afraid to “jump the gun”. Outsourcing your marketing seems like a gamble. If this resonates with you, maybe you should address where this hesitation is coming from.
You’re scared of making a mistake:
Psychology suggests that people hesitate to make big business decisions due to the fear. What if you don’t see a return on your investment? Or worse, what if you lose money? Being afraid will keep any normal person from making a tough decision. Let me remind you that if you were the kind of person who was going to let fear keep you from success, you would have never started your own business.
Try reaching out to different marketing firms and choose the one that impresses you the most. If they can make their company look impressive, I guarantee that they will do the same for yours.
There are too many options:
Have you and your spouse ever gotten into a fight over the question “what do you want for dinner?” Who am I kidding? Of course, you have! Usually, these arguments stem from a little thing called analysis paralysis; the process of overthinking that keeps us from making a decision. This happens when there are just too many options.
Try to narrow down your options by asking other business owners which marketing firms they’ve used. That way, you can get the inside scoop that you won’t find in your google search results.
You have more pressing priorities:
Before you commit to a marketing strategy, you need the funds from your investor to come in, you need more employees, and you need to explore the idea with your business partner- believe me, I’ve heard all the excuses in the book. It all comes down to the fact that you are waiting to make a crucial business decision.
The great thing about outsourcing your marketing is that you don’t need to hire more employees. Your outsourced marketing firm should assist, or serve, as your marketing department. It's also much more affordable than paying another employee's salary.
You have a product or service that people need to know about. Unfortunately, you don’t have the time to run your company and handle the marketing aspects too. But if you want your business to experience aggressive growth, marketing is essential. Stop talking yourself out of it, you won’t regret it.
Whether you want web development, lead generation, graphic design, public relations or any other marketing needs, the experts at Marketing Eye have got you covered. Don’t wait any longer, get your marketing strategy started now.
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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