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Walking through the Melpansa Airport in Milan last week, I was particularly impressed by the attention that this billboard was receiving from passengers about to board flights.
Prada Eyewear has appeal - big time! As a stylish fashion accessory, they are moving leaps and bounds into becoming one of the top couple of eyewear brands in the world. Who would have thought that a fashion company would be able to translate their brand so well in the eyewear space.
Love this billboard! What do you think?
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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