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Specified Content
For personalisation to work, we need to be creating specific, target content to meet our clients right where they are at. Whatever your team creates, be it video, blogs, newsletters, infographic or something else entirely, it has to cater to who your audience is. Providing relevant content for who the members of your audience are will drastically increase your response rate. Looking at where they are in the buyer’s journey will tell you a lot about what they need, and it will give you a better picture of how to engage with them.
Sense of Identity
The beauty of personalised marketing lies in what it does for customers. Without personalized marketing, the customer just feels another number, an accomplishment for the company. Not like a living, breathing human who has a unique need. A relevant, personalised message gives the customer a sense of identity. Social media is a great tool to converse with your customers, showing them that they aren’t just interacting with a brand or corporation.
Future of Marketing
Personalisation isn’t going anywhere. It’s just going to get more personal. With predictive technologies, marketers will be able to predict the need of the customer before the customer knows they have one. Brands with this technology will have a significant competitive edge over the companies that don’t utilize this approach.
People want to partner with a company that they can connect with based on shared values, but they are also looking for an emotional connection. They need to believe that what they need is equally important to you as it is to them. Prove to your customers that their needs matter and that they are more a number, and you will see a significant difference in your response rates.
