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Aug 11, 2017 Written by Marketing Eye
In a perfect situation, it would be great to have a talented team in-house to take care of all of your needs. However, we have seen a trend to outsource certain capabilities. This isn’t because they can’t find the resources for it, it’s actually due to the quality of work. We see it with all of our clients, people are spread thin, working on too many projects..so what’s the fallout of this?
Everyone has been in interviews when they are asked “How are you with multitasking?”. The natural response is “I’m accustomed and comfortable to handling multiple projects at any given time.” I beg to differ though, there comes a point when as humans we can only produce quality work up until certain limits.
As much as we want to be the “all-in-one” employee for our companies, it just simply isn’t possible. Many businesses have accepted this and realized the potential to maximize their company’s quality, productivity and cost-effectiveness.
The easiest way to unlock your firm’s true potential, both on paper and in morale, is to segment your core services against auxiliary services. It’s a simple concept, do what you do best and leave the rest. The only factions of your business that should be focused in-house should be your core ones directly contributing to your competitive advantage or unique value proposition.
So my strong recommendation is to partner with very strong outsourced services, such as Marketing for example. Not only is it far less expensive to hire an outsourced firm, but it is also far less taxing and stressing for you and your entire team.
Put your best foot forward with your core products and services, and leave some of the alternative capabilities to far more equipped and specialized firms. This way you will maximize each dollar at your disposal and give your internal team room to flex their unique talents and produce even more value for you.
If you’re looking to take marketing off your team’s plate for a much more affordable price, give us a call at 404-626-8070 or by This email address is being protected from spambots. You need JavaScript enabled to view it..
Marketing Eye
The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.
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