![New brand for Robotic Marketer](/media/k2/items/cache/9f1687b36272682d88ef7d3481444c51_XL.jpg)
The reason I went away from using our senior graphic designers is that I believe wholeheartedly in encouraging young and up-and-coming designers to have complete freedom of expression.
Sophie took it upon herself to design a brand that represented the culture of Robotic Marketer and was visually able to be placed on a computer screen for software branding.
"Robotic Marketer is a futuristic machine based learning robot and I felt that it needed to be innovative and represent the new technology," said Sophie.
"The sharp lines gives it a structure and strength, as well as the dynamic gradient variation gives a sense of high tech."
From a marketing perspective, I was looking for something that stood out of the crowd and wasn't the same as everyone else's branding. Sophie was able to achieve this when she designed Robotic Marketer.
![Mellissah Smith](/media/k2/users/2.jpg?t=20141218_0615)
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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- Innovative Graphic Designers: Elevating Retail Brand Identities
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