How to Engage With Generation Z

Digital marketing is important

Gen Z is the first mobile-focused generation, meaning that the lines between their online and offline life have totally blurred. Not using a digital approach with Gen Z would be a huge mistake, as they value digital trends and campaigns. Everything is online, which is far from a bad thing! Streamline your marketing activities into an online digital marketing presence, giving your team the ability to reach Gen Z where they live.

Create authentic marketing strategies

Authenticity is incredibly important for Generation Z. They will see through a cold sales pitch from a mile away, which will immediately disinterest them in what you are trying to do. Leave the impersonal, inauthentic strategies behind. Your approach needs to be customized to fit the needs of your Gen Z audience segments, making your messaging relevant, practical, and authentic for your Gen Z customers.  

Engage Gen Z on social media

While Gen Z might have a shorter attention span than previous generations, it’s important for marketers to understand what that means. It doesn’t mean that Gen Z isn’t able to focus on important things. Quite the contrary: the shorter attention span means that they just aren’t willing to spend time on content and experiences that don’t offer what they are looking for. Marketers have a smaller window of time to connect with Gen Z, but it only means that you have to be more creative with the time that you have.

Design better customer experiences

Better customer experiences are a good thing to strive for in any situation, but especially for Generation Z. They are a practical and selective group, meaning that they will do their due diligence and research prior to making a purchase. When you create a better brand experience, you’re improving the customer experience. While the product should provide value, Gen Z is more interested in the experience you are providing when they purchase your product.