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Marketing Consultant Shares Insights blog

Startups understand the need for marketing initiatives, but they are also working on building a product. With all of the challenges that startups and small businesses face daily, the marketing strategy is not typically high on the priority list. Outsourced marketing is a very lucrative option for startups that are looking to elevate and support their marketing efforts and grow their businesses quickly. How can startups finish 2020 successfully while preparing for 2021? By finding a marketing partner that can elevate and support their marketing efforts.

How Startups Can Benefit from Outsourced Marketing

 

Building a Strategy

A marketing strategy acts as a sort of roadmap for businesses to navigate the business climate, putting priorities and action items in place for your business to accomplish. By aligning a strategy with your business goals, you will be uniquely positioned to implement strategic moves to achieve those goals. Startups can be carried on a wave of hype and excitement for their products, but that can only take you so far. Your company needs to be strategic to thrive.  

Improving SEO

Search engine optimization is a tool that leverages your brand awareness to drive engagement and leads with your website. By improving your SEO, your company is focusing on what makes your product or service stand out from the competition. Dig into what makes your company valuable, highlighting how your solution can address the challenges that your audience is facing. When your SEO improves, you become more visible to the people that you can help.

Implementing Automation

Marketing automation is an incredible tool for generating leads, allowing your team to focus on the bigger picture items for your business. Implementing automation will give your team a better picture of your target audience while increasing their efficiency and productivity. Marketing automation involves predictive analytics, social media marketing, email marketing, lead generation, and enhancing the customer experience.

How Marketing Eye Can Help

Marketing Eye is a creative marketing agency that specializes in supporting small to medium-sized businesses and startups. Our team of creative marketers takes the time to develop a deep understanding of your business, allowing us to design a marketing strategy that is customized to the needs of your business. We understand the challenges that small to medium-sized companies are facing, and we are committed to the success of your business. Contact Marketing Eye today to learn how we can help you.

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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