Aged Care Communities Are Lacking These 3 Marketing Tactics

Targeting the correct audience can be tricky, especially in this niche, we will get into detail about which to target and how important billboard marketing is.

Online Presence

Yes yes, here we go again mentioning how important having an online presence is for a business, and we will not stop! An online presence is a must in today’s world as such, let us run through the basic benefits

• Establish trust between you and the consumer
• Make your own online community
• Instantaneous communication with consumers and other businesses
• Cost-effective reach

Having an online presence is similar to having a big skyscraper, people may not know anything about it but instantly, it establishes credibility. An aged care with an online presence allows them to show off their services, how they treat the residents, the food they serve, their facilities etc. An online presence allows for the opportunity for people to have an inside look at how they or their elderly (55 ) will be treated without having to leave their homes. Having an online presence is marketing itself because everyone is on the internet nowadays, people will have the option to leave reviews about the aged care home and assuming the place is a positive and welcoming environment, then the reviews will only further boost the credibility of the aged care.

If you know an aged care or know someone involved in aged care industry that does not have an established online presence, you need to let them know as soon as possible to start because those with no online presence, no matter what industry, are falling light years behind the competition. If you or your local aged care are unsure about digital marketing, contact Robotic Marketer for all your marketing needs.

Targeting The Right Audience

When people think of marketing for aged care homes, they would typically think to target the elderly or those closing in on retirement age, but what if I told you that was all wrong. It makes sense to target the elderly, they are the ones who will be living at the aged care home, although targeting the elderly is not a bad option when marketing, what about targeting their families? Of course, it does not apply to everyone, but a lot of people over the age of 40 years not well adapt to using social media and all the new technology in the 21^st century, including not knowing what aged care homes are near them, which ones are good, what services they provide and how much they cost.

Instead of targeting an audience with the potential of not understanding your message, what about targeting an audience that DOES understand the message and have a huge influence over the final decision of which aged care home is chosen. Usually, the families are the ones who are paying for the aged care (although not always the case), the families will look for the best age care that suits their elderly but also one that matches their own personal values.

Targeting the correct audience is a delicate thing to juggle and sometimes, marketers may not choose the best audience to target. Marketing is sometimes thinking outside the box and choosing a different target audience such as the families of elderlies is just what the doctor ordered.

YouTube Video Ads

For those unaware, YouTube is a free video streaming platform that allows anyone to upload to, typically videos longer than 2 minutes. YouTube sees over 2 BILLION users PER MONTH according to Invideo, that is 2 billion people taking in information on one platform every month. YouTube is currently underutilised by a lot of industries, such as aged care. There are many people who make a living off just uploading videos onto this platform, so you know this platform is reputable and has potential for profit. The industries that DO take advantage of YouTube, utilise the ads and have seen their profits skyrocket. YouTube ads that do well, are better than ads on Instagram or TikTok because the platform is designed for users to stay on for long hence the videos being posted are longer than those on TikTok for example. The platform is also designed for a lot of direct user involvement as the user must manually select the next video they view. All that is what makes YouTube ads so effective compared to ads on other platforms because it is arguably the most involved platform.

Aged cares can benefit from simply posting onto YouTube, what happens in the daily operations, or if they want to scale, they can utilise YouTube ads and can get a lot of reach and engagement if all their ads are optimized

Wrap Up

Marketing is not easy, especially for an aged care home that have to worry about the wellbeing and livelihoods of their residents. These are just some marketing tactics that can help you and/or your aged care home get started or improve your marketing. With all things that you are unfamiliar with, we recommend you consult industry experts.

If you or someone you know has trouble getting started with marketing their business or wants to improve your brand’s marketing, we highly recommend Robotic Marketer, who operates globally both in Australia and the United States and have a good portfolio of successful and happy clients. The people at Robotic Marketer will take care of all small or medium sized business marketing needs from marketing workshops to marketing strategies that will take your business to the next level.

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