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Marketing Consultant Shares Insights blog

It has caught me by surprise. Who would have guessed? I wasn't expecting anything, not even a rose.

But thus is the world of business. Marriage proposals come and go all the time. They usually come in the form of a business partnership or alliance agreement with a third party, but seldom come together how they should. Divorce rate is high. Satisfaction rate is low. Maintenance is often forgotten. Celebration falls to the way-side.

When the marriage is a business investor, it gets even more tricky. You really don't want to divorce until the pre-nup comes into play and is realised and you definately don't want someone walking away with more money than they should or worse still - losing it all.

How do you make the most of a marriage proposal? What should you look out for?

1.  Is it a good fit? Do they have the right values?
2. Culturally, are you on the same page?
3.  Financially, will it benefit you?
4.  Is it a win-win scenario or is it swaying too far in one direction?
5.  How many marriages do you need to be successful?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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