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- Competitor Website Audit
In the competition for website ranking on Google search, we don't always win. With such an extensive range of competitors, standing out on the rankings can be difficult. Sometimes this is the best way to re-learn SEO. All we have to do is find their SEO techniques and practices, including the resources they use, starting from domain authority, content quality, backlink authority, and others. The more detailed the information we collect, the better. With this research, we can stay up to date with who our competitors are.
We can compare this information with our website to find out what seems to be working and if they managed to rank highly on Google. Often competitors might have better backlinks, their anchor text distribution is more advanced, or their internal links are well-optimized. If we consistently do these audits, one day we will be able to win the competition at Google in an easier way.
- Benchmark and Keyword Ranking
To find out the progress of our website's SEO in the future, we must set benchmarks from the start. The trick is to know your website's current SEO performance and find the keywords that have been successfully ranked. We can then compare with our competitors and see the differences in keywords that have succeeded in ranking. This way, we can find some potential keywords that we may not have used.
After we find these potential keywords, the next step is to optimize the content to be relevant to this potential query. If we do this method consistently, our website's SEO performance will continue to increase monthly. To make it easier for us to find potential keywords from competitors' websites, we can use ahrefs, semrush, and Moz. However, if you feel this method is too complicated complex, there is no harm in delegating it to an experienced SEO Consultant.
- Website Structure Optimization
A website's structure is one of the SEO components that should get more attention when designing a website because a good website structure will increase the crawl budget. When the crawl budget (the number of pages Google will crawl on your site on any given day) increases, our website's indexing process will improve, which will increase authority. Therefore, we must design a website structure that can improve our SEO performance.
- Indexability
Did you know that a new website can be displayed on the first page of Google when the engine has crawled it first? After crawling is done, then the indexing process runs. When our website is difficult to crawl, it is also difficult for us to expect Google to index and display it on Google. Therefore, an essential task in this regard is to improve the indexability of our website so that it is easy for Google bots to crawl through it.
- Mobile Usability
Nowadays, smartphones are no longer special, with almost everyone having one regardless of location; this means people may access your website using mobile devices. Therefore, having a mobile-friendly website design is necessary, improving SEO performance as it is a ranking signal.
- Increase Referring Domain
None of the SEO practitioners denies that backlinks significantly influence website rankings, especially if the backlink has trust and authority. Therefore, consistently acquiring quality backlinks is one of the SEO strategies we need to enforce. If we do it continuously, referring domains will continue to grow, improving our website authority and trust. You can use this service to increase the number of referring domains over time.
- Keyword Placement
The power of keywords is not as strong as in past SEO practices. However, placing keywords in the proper position will help improve your website's SEO performance. Start by placing the title tag, website URL, meta description, heading, first paragraph, and sub-heading. Now, look at which position your main keyword is placed in.
SEO's first benefit is that it will get your website on the Google search page. By being on the first page of a search, potential customers will easily find your website, so the chances of consumers buying your product will be higher.
Moreover, with SEO, you also have the potential to get a CTR or Click Through Rate of up to 60%. This CTR will be the rate of the number of visitors to a website. Based on research conducted by Ignitevisibility in 2017, sites ranked 1-5 on Google have the potential to get a CTR of up to 60%. The more visitors to your website, the more opportunities you will have to increase sales. But you must make sure the products you market are of good quality and able to compete in the market. That way, it's not difficult for your business to get repeat orders of that quality.
In conclusion, website SEO actions are interrelated. Each SEO component affects other components, so doing SEO on an ongoing basis is necessary. We must ensure the design is mobile-friendly, easy to use, easy to crawl, and provides valuable content. In this way, our hope to improve SEO performance for the better will be more easily achievable.
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