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Online Presence
Having an online presence is essential to having a successful small business. Having a following online is a must in this modern era as it establishes an impression on the consumer and creates trust between the company and them. An online presence allows for near-instantaneous communication; you can communicate a new sale to previous and new customers with the click of a button. You could even create NFTs (Non-Fungible Tokens), but that is a topic for another day. Using paid social media marketing posts can push your current online presence to new heights. Even with a limited budget, a paid post on social media can reach thousands, if not millions of people that traditional advertising on a billboard would not be able to achieve.
Influencer Marketing
In recent times, influencer marketing has become very influential as it involves your favorite online personality endorsing a product or service that supposedly benefits them. Therefore, influencer marketing can help your brand reach more than traditional paid social media advertising. In addition, it is cost-effective if you can find an influencer in your particular niche.
Advertising On Your Vehicle
You have probably already seen many cars with stickers that range from cute sayings like ‘Marketing Eye is the best small business marketing agency’ to stickers of cartoon characters. Imagine it was your brand on these cars. Everywhere you drive, people see your sticker; you are essentially advertising the car wherever you go. You can put your brand’s logo or slogan on your car.
Monthly Newsletters
Monthly newsletters are a way to connect on a more personal level with your loyal customers. To start this, you will need to obtain your customer’s emails. Receiving their emails means they trust you and want to know more about your business. These monthly newsletters can send updates on your business, like renovation plans, new item menus, new staff, etc. These letters can allow you to ask customers their opinions on potential new item menus; you can invite them in for a personal taste test to make them feel special, and who does not want to feel special? One of the most profitable tactics businesses do with monthly newsletters is to release special promotions; this gives the customers more incentive to come into the business and more incentives for new customers to sign up for the monthly newsletters.
Direct Mail
Directly mailing is more of an old-school approach but effective nonetheless. For those of you who do not know, direct mailing is sending mail to the consumer’s mailbox; these mails usually look to promote the business. While direct mailing is not the flashiest and most cost-effective method of getting your brand out there, it is the most effective in reaching customers who are most likely to visit your business. Think about it, who is more likely to visit your store, the 100 followers you have on Instagram from Norway, or the ten people who received your direct mail who are only a 5-minute walk away from your store. Sometimes the most traditional and tedious marketing method can be the most profitable for small businesses.
Affiliate Programs
Affiliate programs encourage customers to advertise your products and services to their circle. In return, they gain an incentive. Affiliate programs motivate consumers to push your business to more people. They have a ripple effect; more customers want in, bring in more customers, etc.
Marketing Agency
Many small businesses do not see the need for marketing agencies when they can be the most significant asset in reality. According to Fundera, almost half of small businesses spend less than two hours per week on marketing efforts. However, you do not have to worry about marketing again with a marketing agency. Working with reputable marketing agencies such as Marketing Eye puts all those worries at rest because they deal with everything mentioned in this blog.Marketing is not easy, especially for a small business that has to worry about its employees’ livelihoods and other competitors. However, these are just some marketing ideas that can help you and your small business get started. We recommend you consult with a marketing agency such as Marketing Eye, which operates globally in Australia and the United States and has a good portfolio of successful and happy clients. The people at Marketing Eye will take care of all small or medium-sized business marketing needs.
