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The benefits of a backup plan
"This year as a marketer I would always have a backup plan, as world events are always changing, and things fall through. Always have a flexible strategy and backup solution that caters to markets that might change overnight."
Amber Osborne, VR/AR Marketing Strategist
While you may not be able to predict what will happen next, it’s smart to have a broad contingency plan in place. With a backup plan, you have the flexibility to pivot your trajectory to meet the needs of your company. If some elements of your strategy fall through, a backup plan allows for another opportunity with a different approach.
Content is still king
“The future of marketing is inside the content. As ad evasion increases and less and less media is ad-supported, it's time for brands to immerse themselves in something that consumers can't skip or block. As brands place their products inside content, their messaging becomes less invasive and more a part of what viewers are expecting—and wanting—to consume. By integrating into influencer content, TV, film, and more, brand familiarity increases, along with content shelf-life and often reach itself. Most importantly, brand integration offers a deep and existing level of trust and credibility that can't be bought.”
Sean McGowan, Marketing Manager at BEN
https://ben.productplacement.com/
Brand integration is a crucial part of building your content strategy. Content marketing is all about educating and informing your customer base on industry insights and industry details that they may not be aware of otherwise. If the content you create is not integrating with your branding, it’s going to be difficult to earn the trust of your customers. Content that is easily consumed is much more likely to succeed.
Focus on your company differentiator
“Every retail business is playing the same game; therefore, your execution is critical. Your store is like their store, your juice is like their juice, so it becomes all about the skill you put into your product or service. It’s never been more important to carefully carve out what sets you apart that delights your customers. If you’re already doing this, great. If not, you need to figure out why someone should select you over the competition or pay a premium. This alone is more important than anything else you do to promote your business. You can have the best-looking ad that hits a large share of your target for the best price and still get lackluster results if you don’t have pull in your content. That pull is what sets you apart. It gets potential customers to engage with you. It drives sales and possibly repeats business. It also motivates customers to leave glowing reviews.”
Stephan Longo, Roar Marketing
https://www.roarmarketingbootcamp.com/
What sets your company apart from all of the others in your industry? Is it your customer service? Your products and services? Your branding? Once you understand what makes your company different from everyone else, you can further engage your customers and potential customers on these strengths. Using your company differentiator in your marketing strategy will allow you to focus on those points with your audience.
Use your social channels
“As Instagram becomes more popular for marketers, it is harder for brands to stand out. Focus on creating content that reflects your branding, posting consistently, and using the available tools to increase visibility. Hashtags remain one of the best ways to get your brand seen. If you struggle with choosing the right hashtags for each post, use a tool like TailwindApp to choose the optimal ones for each post.”
Kim Delmonico, CEO & Founder at Be Influence
Social media is one of the most lucrative tools available to a marketer, and it’s not going anywhere. Your social channels are the best way for your audience to get to know your brand, and it’s a great way to initiate a conversation with the people you serve and reach people who might need your service. Maintain a consistent cadence on your social platforms to continually engage with your followers, multiple times a day.
Do you have questions about creating marketing strategies for your business? Marketing Eye can help with that! Contact us today to get started.
