Many business owners worry that they don’t have any time to market and as a result they actually don’t start in the first place, and you know what happens to those businesses.
With this blog, we will be assisting the busy business owners with some marketing strategy examples that require less than 1 hour.
Research Blog Ideas
Researching blog ideas don’t take more than a hour to find and the best part of this is that it’s totally free! By investing time into researching blog ideas, if gives you the chance to connect with your consumers and also create topics that resonate with the business, it’s basically a win-win. On top of that, blogs are able to improve your website’s SEO and boost your search engine results page ranking thus increasing organic growth and awareness.
Consider the following when brainstorming for ideas:
- Topics related to your business’ niche
- Date-relevant topics (e.g. seasons, holidays, events)
- Getting inspiration from competitors blogs and other platforms
- Simply using Google to determine what your customers may be searching for
These are great ideas to consider when generating topics, if you would like to find a range of exceptional blogs relating to marketing and the digital world, click here.
Creating a Customer Survey
Spending less than an hour creating a customer survey that is relevant and interesting is a great way to really understand and get to know your customers. This feedback also finds out what your business is doing right or wrong in their eyes. This does not only form a guideline for improvement within the organization but serves as testimonials for new and potential clients. Trust and loyalty is a two way street between your company and the client, so asking for their feedback to improve conveys the message that your company values their opinions.
With every survey created, it must always have the company logo or name to ensure that the person doing the survey knows exactly who it is done for.
The best way to create a survey while also saving you time is to:
- Keep it short
- Only ask questions about what is needed or relevant
- Offer rewards and incentives for completing surveys
It’s best to get straight to the point.
Place yourself in a customer’s shoes and consider what they may find useful or irrelevant because if I was doing a customer survey, I wouldn’t want to waste my time doing a long survey with questions that don’t relate to me or my experiences with the business.
Make a Video
As we all know, videos are an extremely popular and trendy medium in this day and age. Social media posts with videos have 48% more views. There’s a reason why TikTok is currently the biggest social media platform.
2-minute videos have become the perfect amount of time for engagement so with less than an hour of preparation, there’s no reason you wouldn’t be able to create a quick video to capture the attention of your target audience. It’s the perfect chance for you to promote and tell people about your businesses story, as well as the products or services provided.
Using Email Marketing as a Form of Communication
There is currently over 4 billion daily email users. No matter how big or small your business may be, these statistics can’t be ignored. This is why it is so vital to develop a strong email marketing strategy.
Spend less than an hour crafting an intriguing e-mail, newsletter or marketing ad. There are a range of options to choose from when it comes to an email marketing strategy, They can include:
- A weekly roundup of what’s happening within your business or the industry itself
- Exclusive access and rewards for email subscribers
- A calendar of events to come
Refreshing Old Content
Consider spending an hour or less looking at some of your old posts, blogs and other forms of content that you haven’t touched in a long time. You never know, you may find many items that are still relevant to this day and also to your business.
Repurposing these may be a refresher to you, but it can also have the ability to reach new audiences and re-familiarize your current audience with popular posts from the past. Resharing is a great idea but being able to repurpose and refresh them is an even more effective approach.
Less Than an Hour is All You Need
Using marketing strategies and changing up your marketing game doesn’t always require so much of your time. Sometimes all it takes is the right idea to make less than an hour’s worth of content to make a massive impact. With these marketing strategy examples, this will give you the push to the right direction especially if you don’t have a lot of time as a business owner.
But in saying this, outsourcing to a professional and reliable marketing agency will give you a more substantial number of results. Outsourcing will also give you the opportunity to put more time and effort into other aspects of your business.
Click here to find out more.