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Marketing Consultant Shares Insights blog

If You Want a Good Employee, Look at their Parents
With a growing business there are pains, and sometimes things happen that are out of our control.

Our Sydney office experiences an exponential inflow of leads every single day. We are completely irked as to why we receive so many Sydney based leads from our social media and website, and as such, we need to employ more people.

In the recruitment process, we have received a lot of applicants, but in fairness, we should have gone back to the original applications we received 6 months ago, who may not have re-applied this time around. The quality of applicants in June last year was much higher than the quality we are receiving today.

But with the pains of growing, we have to be strong delegators to various offices and make sure we are all super organised.

And that is exactly what Emily Ryan has done. Emily is a marketing manager in our Sydney office and the minute we identified that we needed more staff, and with one of our team leaders moving to Geelong, this need was urgent.

What I found in this situation it had a profound effect on my opinion of people.

Emily not only stood up and took control without any quarrels or even being asked to, she fixed any problems that had arisen and became this dynamic, unbelievably capable person who looked immediately to the future and ensured that every part of the business in the area of marketing was completely, utterly, under control.

It blew my mind.

I didn't know Emily very well as I don't travel to Sydney as much as I use to, but what I did know is that she comes from a really good, ethical family. Going back to my theory that the best hires come from good families that install manners, respect and integrity in their children, Emily epitomizes exactly the type of employee or team member more precisely, that is instrumental in taking a company to the next level.


Both of her family members are Pharmacists and own a Pharmacy. They have seen as much as I have no doubt with employees who perhaps don't have the company's best interests at heart.

Her parents have taught her right from wrong. They installed the ethos of doing a good job and being the best you can be. She has zero sense of entitlement and works hard without any supervision. 

The work that Emily does with clients is all based on what is in their best interests and is in every respect ethical. I really cannot speak highly enough of her morals and loyalty, alongside a very apt marketing manager who one day will be a marketing director or CMO.

She has stood out and the respect I have for her right now is enormous. I am genial that we've had this hurdle in our business because through it, I got to know Emily much better and I am so proud to have her on our team.

I also want to give her family a hug. Through their impeccable parenting skills, they have brought up a young woman who outshines other millennials ten-fold. She gives me certainty that my theory on good parenting produces the best employees.

I am positive that there is more to come with my thoughts on the effect of parenting on the future employees in a company.
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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