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Marketing Consultant Shares Insights blog

I was in New York sipping champagne courtesy of Waldorf Astoria's fantastic service, mingling with the rich and famous mostly because I was in the right place at the right time, and breathing in all that this fast paced, inspirational city has to offer.
Bright lights, yellow taxi's, tall buildings, energy and of course business

I never bore of New York. I have always imagined that I would one day live there. I could have three years ago, but due to personal circumstances I thought it was best to set up shop in Atlanta. I didn't want to be seen to "follow" someone else's path. Fortunately, I have since learned that that was my own insecurity, and if I want to do something, then I should go ahead and do it.

The last few trips to New York has been about soaking up all it has to offer; bright lights, yellow taxi's, tall buildings, energy and of course business. 

The latter, my one great love. 

As I wonder the streets, I look at the pokey little apartments that people call home. Rather than turn my nose up at it (I'm Australian and I live in the fourth most livable city in the world, Melbourne), it excites me. Space is a luxury in New York, but that is exactly why everyone is out doing things - making things happen by living out amongst it all.

I can't imagine what it would be like to grow up in New York, but I do imagine that coming here after the fact can either make or break you. You may choose to be scared by its enormity, or embrace it like one big opportunity.

I don't feel this type of energy anywhere else in the world.

Paris is sophisticated style. London, old school charm. Sydney, the best of every world. Melbourne, a big multicultural country town. Singapore, clean as a whistle. Los Angeles, sunshine and people watching. San Francisco, a tech hub. New York, energetic with possibility.

When deciding to grow my business internationally, I always thought Europe would be my first stop. Don't get me wrong, I did look into it thoroughly, but there are hurdles to overcome when choosing to expand to Europe. Whereas in the US the world is your oyster. A big market with lots of opportunities. It's harder in the US in some ways as there are so many Australians and its no longer a novelty. There is also so much competition and many businesses there are hard to compete with.

But for us, its a dream come true. We have the right people in place with the determination to see the business grow. I love dipping my toes in when need be and watching from afar. Working "on" the business, not "in" the business being my main aim.

Today, I sit here typing this blog feeling quietly chuffed. Things are coming together. Everything is as it should be. My life is beyond my wildest dreams and I don't have anything to prove. I just have a business plan to finish and life that is adventurous, real and based around kindness. It couldn't be more perfect.


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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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