Marketing Consultant Shares Insights blog images/bannerimages/Blog-Banner.jpg

Marketing Consultant Shares Insights blog

Did anyone watch Australian Story on the ABC last night?

Paul Howe, the leader of the Australian Workers Union was featured and I have to say I was completely glued to the television set.


I have been staying away from any coverage to do with the election, because quite frankly, I find it too contrived and lacking in any substance. I care that our economy is sound, our elderly looked after and that we create jobs and opportunities for Australians.

I also care that we look after the environment and care about people not just in Australia, but overseas. If it costs me more in taxes, then so be it. Once you get over a certain amount of salary, I think high taxes just means that you are making money.

Political leaders care about getting voted in. Julia Gillard, whilst I applaud having a female Prime Minister, I am terribly embarrassed by her schoolyard throwing stones approach and her “my government will do this” and if you vote in the Liberals “they will destroy our country”. What a load of bullocks! Seriously, do you really think we are that stupid?

The tactics of most politicans is to ignite fear in the average Australian so that they get voted in. I have to say I am reasonably impressed by the very little coverage I have seen of Tony Abbott at how well he has conducted himself. I am sure his good values and lack of the normal political slanging match has led to his rise in stature over the past few months.

Last night on Australian Story on the ABC, they featured Paul Howe and I have to say I was inspired and engaged by his story. Yes, I am sure he is as tough as nails (but remember he did once live on the streets) but I do believe he has the ability to connect with the people who need it most and show compassion. I think his job is more than just a power play, but something he feels passionately about.

He did oust Kevin Rudd and he is a major power broker, but at the same time, he has the same fears as average Australia – employment, raising a family and helping the under dog.

I thought that it was interesting that his wife said that he feared losing his job as what would he do after that with no education, no other training and a family to feed.

Isn’t that what most people care about that haven’t had the luxury of education, connections and an employment history.

He is also gen-y and a fine example at that. His years of living on the streets, being a young parent and having to support a family have taught him to work hard and hold onto his values. As he was promoted to his current job, he could have like so many other people who become successful and ‘traded up’ on his wife – but he is remarkably loyal and committed.

I was impressed and although the Labor Party has not impressed me at all in the last 4 years and I think they are more disconnected from the Australian public than ever, if they were to bring this guy into the fold, my opinion is that it would benefit them greatly.

I am sure you would see that the basics in helping the people that need it most would be addressed.

Join Marketing Eye on Twitter and Facebook today!
Join us on social media
instagram
Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

marketing eye logo footer

Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

Contact Us

  • Our addresses:
    Marketing Eye3344 Peachtree Road NE, Atlanta, GA 30326
  • Atlanta: 404-626-8070
  • Seattle: 206-369-1950
Contact Form