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Nov 01, 2017 Written by Marketing Eye
“Humans and machines – each on their own – won’t be enough to drive businesses in the coming decades. Tomorrow’s leading enterprises will be those that know how to meld the two effectively” – Accenture.
It’s those forward-thinking businesses who have adopted robotics, automation software and technologies, that have increased their productivity by over 200% evidence suggest. This helps re-affirm what the future workforce will look like: human and digital interaction on a daily basis.
It’s those forward-thinking businesses who have adopted robotics, automation software and technologies, that have increased their productivity by over 200% evidence suggest. This helps re-affirm what the future workforce will look like: human and digital interaction on a daily basis.
As old jobs disappear, new ones arrive
As robotics and automation technology are continuously implemented in the workplace, many jobs are seeing a transformation with robotics focusing on the simple menial administration and data collecting jobs, whilst humans are left to specialise elsewhere.
As artificial intelligence starts to take over jobs, it will certainly push out older jobs and create new innovative roles. We’ve already seen this in past years within the manufacturing industry, and as of recent, financial analysts have been replaced with software or robo-advisors.
Robots are coming for your jobs – travel, banking, finance, science and marketing industries are next. But don’t let that lull you into a false sense of security, you’ll be amazed to know that in most workplaces they are already existent.
How Robotics will affect the Marketing Industry
Robotic Marketer is a game changer which will replace a handful of jobs in the marketing industry.
Robotic Marketer marketing strategies will be smarter, more intuitive, market research and fact-based, with in-depth analysis of competitors and artificial intelligence providing recommended marketing activities and spend. The Robotic Marketer strategy will be one of a kind – a strategy no human could achieve.
Not all marketing jobs will be lost to robotics and AI. Marketers and robotics alike will work cohesively within the workplace as marketers will still need to address their focus on adapting and responding to changes from market demands and internal drivers – a human-forward career which AI is not quite ready to replicate.
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Do not fear the digital world! The interaction of humans and machines is our future.
Marketing Eye
The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.
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