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Marketing Eye Management Articles
Last night I caught up with my good friend, recruiter Michelle Fish, a new friend Chocko Valiappa and a couple of other people.
As we sat down and enjoyed a bite to eat and a glass of wine, I began to talk to Chocko about Ashrams in India. I have been wanting to go for some time and wanted his insight into which ones were the best to investigate.
Chocko is a spirital man - and although he didn't say as much, I could tell. I gravitated to him and before long we talked about different aspects of spiritality. He then mentioned that he read handwriting. Within seconds I was writing on a napkin hoping that he would pass on some wisdom about myself that would enlighten me.
He said:
"I am level headed and connect well between my head and my heart"
"I need to celebrate my highs more"
"I have discovered myself, but not other people"
As we sat down and enjoyed a bite to eat and a glass of wine, I began to talk to Chocko about Ashrams in India. I have been wanting to go for some time and wanted his insight into which ones were the best to investigate.
Chocko is a spirital man - and although he didn't say as much, I could tell. I gravitated to him and before long we talked about different aspects of spiritality. He then mentioned that he read handwriting. Within seconds I was writing on a napkin hoping that he would pass on some wisdom about myself that would enlighten me.
He said:
"I am level headed and connect well between my head and my heart"
"I need to celebrate my highs more"
"I have discovered myself, but not other people"
Published in Management
Waking up in Atlanta this morning was pure bliss. I literally woke up smiling and from that moment onwards things couldn't get better.
The reason was simple. I realized that my life is not boring - it's just one big, exciting adventure.
#24yrold said to me yesterday when I was a bit down in the dumps, "Your life is not boring - every day is different."
She is right. Every day is different and if every day was the same, I would be bored mindless. It goes the same with people that you hang around with - if every person was the same, than life gets a bit dull - doesn't it?
The reason was simple. I realized that my life is not boring - it's just one big, exciting adventure.
#24yrold said to me yesterday when I was a bit down in the dumps, "Your life is not boring - every day is different."
She is right. Every day is different and if every day was the same, I would be bored mindless. It goes the same with people that you hang around with - if every person was the same, than life gets a bit dull - doesn't it?
Published in Management
This morning I was a little shocked. Someone who I had never had a conversation with, who is an indirect competitor of my business, said something that was defamatory about my character.
12-months ago, I would have fallen in a heap, so devastated by someone actively going around (in this case internationally) to deliberately try and ensure that an opinion was made of me that is not only incorrect, but is made to ensure that others have the same opinion.
It's never nice to hear something being said about yourself, but after years of growing thicker skin, it now takes a bit more to stop me in my tracks. I now "get" that not everyone is going to like you, nor are they all going to think you are good looking, interesting, smart or that your business is anything to write home about. Everyone is entitled to their opinion. Where this becomes grey is what they do with that opinion.
12-months ago, I would have fallen in a heap, so devastated by someone actively going around (in this case internationally) to deliberately try and ensure that an opinion was made of me that is not only incorrect, but is made to ensure that others have the same opinion.
It's never nice to hear something being said about yourself, but after years of growing thicker skin, it now takes a bit more to stop me in my tracks. I now "get" that not everyone is going to like you, nor are they all going to think you are good looking, interesting, smart or that your business is anything to write home about. Everyone is entitled to their opinion. Where this becomes grey is what they do with that opinion.
Published in Management
The once applauded "Tiger Mom" has taken a fall from grace in the past few years, receiving criticism from psychologists around the world.
It's a parenting style that is all too familiar for anyone over the age of 40 years, and still exists in some countries that continue to support this method of parenting.
For those who are not familiar, the Tiger Mom has come under scrutiny and criticism, due to her stricter parenting styles and the authoritative voice of the parent. It promotes conformity over creativity and the child does as they are told.
It's a parenting style that is all too familiar for anyone over the age of 40 years, and still exists in some countries that continue to support this method of parenting.
For those who are not familiar, the Tiger Mom has come under scrutiny and criticism, due to her stricter parenting styles and the authoritative voice of the parent. It promotes conformity over creativity and the child does as they are told.
Published in Management
I don't know about you, but when I went to school, the coolest kids in the class who were destined for greatness somehow fell short of their schoolyard celebrity status and became, well, um, not as successful as their parents and friends first thought.
I remember all those cool kids who seemed to have it all at the ripe age of 14, while I sat in the library reading a book because, quite frankly, I wasn't as cool, nor did I win any particular popularity contest to speak of.
Instead, I wrote my weekly debates and hoped that the cool kids' "coolness" would somehow rub off on me and overnight, I could hang onto their coattails too. But that was not to be - instead, I spent every free hour at school secretly hoping that one day I would be cool too.
Published in Management
Forget what you have always been told about how people get ahead in the workforce. No, you don't need to sleep with your boss or your clients for that matter. No, you don't have to be "Mr Nice Guy" 24/7, and you certainly don't need to play office politics.
There are ways to improve your chances of landing that dream job - and it's not as hard as you think.
1. Engagement:
Being an engaged employee means that you know a thing or two about the business. You have definitely learnt the art of listening to those at the top of the pyramid and those who are just starting in the mail room. You read every memo from management and you participate at every level in the organization without complaining that "there are too many internal memos" or that "the social club puts on crap events". You listen, learn and comprehend the value of engaging people around you and having them remember who you are.
2. Competitive:
Contrary to popular psyche testing on how to be the best employee in the office, a little bit of competition is healthy. If you are looking to spearhead your career and take that top job or a dream job in the Executive team, then you need to have a competitive spirit to be the best. That doesn't mean stomping on the person beside you to "win" nor does it mean that you need to spruik your successes from the rooftop. What it does mean is that you need to set benchmarks for yourself and your team, and ensure that you are reaching it and you have the drive and competitiveness inside that won't stop until you reach the goal you have put in front of you. Some people fear competition and some misuse it. The trick is to compete with yourself and the benchmarks that have been set before you.
There are ways to improve your chances of landing that dream job - and it's not as hard as you think.
1. Engagement:
Being an engaged employee means that you know a thing or two about the business. You have definitely learnt the art of listening to those at the top of the pyramid and those who are just starting in the mail room. You read every memo from management and you participate at every level in the organization without complaining that "there are too many internal memos" or that "the social club puts on crap events". You listen, learn and comprehend the value of engaging people around you and having them remember who you are.
2. Competitive:
Contrary to popular psyche testing on how to be the best employee in the office, a little bit of competition is healthy. If you are looking to spearhead your career and take that top job or a dream job in the Executive team, then you need to have a competitive spirit to be the best. That doesn't mean stomping on the person beside you to "win" nor does it mean that you need to spruik your successes from the rooftop. What it does mean is that you need to set benchmarks for yourself and your team, and ensure that you are reaching it and you have the drive and competitiveness inside that won't stop until you reach the goal you have put in front of you. Some people fear competition and some misuse it. The trick is to compete with yourself and the benchmarks that have been set before you.
Published in Management
Interning at Marketing Eye is no easy task, but is often rewarding and highly valuable in the competitive job market - many of our superstar marketing and graphic design interns have ended up securing paid work for us.
While we've heard horror stories of other agencies taking advantage of their interns by making them fetch coffees or run personal errands, Marketing Eye invests time in our interns and arms them with requisite knowledge that will help them stand out of the crowd.
Want to nail your own marketing internship, or feeling nervous about starting a new one? Check out our pointers below.
While we've heard horror stories of other agencies taking advantage of their interns by making them fetch coffees or run personal errands, Marketing Eye invests time in our interns and arms them with requisite knowledge that will help them stand out of the crowd.
Want to nail your own marketing internship, or feeling nervous about starting a new one? Check out our pointers below.
Published in Management
It's Friday... and most of us are in need of a motivational talk. Watch this video by Kid President for a dose of Friday morning inspiration!
Published in Management
Like many small business owners, I have been totally caught up in finalizing work for the year. For the first time ever, I have not bought a single gift. I am totally behind schedule.
But like millions of others, there are many options: shopping online, late night shopping or battling through the crowds in the lead-up to Christmas.
But like millions of others, there are many options: shopping online, late night shopping or battling through the crowds in the lead-up to Christmas.
Published in Management
"Blame the fact that you have attention deficit disorder (A.D.D.) or that you are an A-Type Personality - or just blame the fact that you have never been able to concentrate," said a man sitting on the plane next to me as I moved from reading a book, to reading board papers to stretching - all within 10 minutes.
"But if you keep doing that, you will achieve nothing."
I have neither A.D.D. nor do I have a strong A-Type personality (although some people may challenge that), but I do have problems from time to time focusing and for that matter being able to sleep through the night because I am thinking of a hundred things at once.
"But if you keep doing that, you will achieve nothing."
I have neither A.D.D. nor do I have a strong A-Type personality (although some people may challenge that), but I do have problems from time to time focusing and for that matter being able to sleep through the night because I am thinking of a hundred things at once.
Published in Management
The Rich 200 list is littered with entrepeneurs who have sold their businesses.
Someone once said to me that they never wanted to be on that list because there are only two outcomes that derive from being placed on this list: 1. Telemarketers will harrass you for the rest of your life. 2. You will go broke.
Jan Cameron, the founder of successful retail chain Kathmandu knows this only too well. She built her business over 20 years to be the most successful retail business in the outdoor adventure space, selling for a reported $247 million and being placed on the Rich 200 list only to be in BRW today with the journalist reporting that she almost certainly won't be there this year. Why? She sold her business and then after a break decided to get back into the game and invested $80 million into Retail Adventures discount group. Not long after, she had to double her investment to keep the chain alive. Plagued with poor management and a bad company culture, the chain was put in Voluntary Administration in October.
Someone once said to me that they never wanted to be on that list because there are only two outcomes that derive from being placed on this list: 1. Telemarketers will harrass you for the rest of your life. 2. You will go broke.
Jan Cameron, the founder of successful retail chain Kathmandu knows this only too well. She built her business over 20 years to be the most successful retail business in the outdoor adventure space, selling for a reported $247 million and being placed on the Rich 200 list only to be in BRW today with the journalist reporting that she almost certainly won't be there this year. Why? She sold her business and then after a break decided to get back into the game and invested $80 million into Retail Adventures discount group. Not long after, she had to double her investment to keep the chain alive. Plagued with poor management and a bad company culture, the chain was put in Voluntary Administration in October.
Published in Management
Marketing Eye is expanding and evolving… and you could be a part of our global growth.
We’re on the hunt for an experienced marketing communications manager to head a Melbourne team. Because our work is so varied and diverse, we’re taking our time to pick the right person with the right mix of experience across a broad range of marketing skillsets. Our salary packaging is commensurate with experience and passion for marketing, and great performance will be rewarded with bonuses and perks.
We’re on the hunt for an experienced marketing communications manager to head a Melbourne team. Because our work is so varied and diverse, we’re taking our time to pick the right person with the right mix of experience across a broad range of marketing skillsets. Our salary packaging is commensurate with experience and passion for marketing, and great performance will be rewarded with bonuses and perks.
Published in Management
For years, I have been fascinated by design in every possible form; shape, configuration, pattern, ornamentation and visual appearance. Of particular interest is architectural design.
Last week, I was fortunate enough to walk the streets of Amsterdam with one of the Netherlands most famed interior architects, Flip Verbeek. He use to be co-owner of a company called Flow that has designed some of the most amazing interiors in buildings throughout the Netherlands. As we walked the streets, looking at building after building that had been designed by Flow and the talented architects in the team, I was inspired. The passion that this man has for design and visuals that are sustainable and complement the environment in which it inhabits, is contagioius.
So contagious in fact, that on my flight home from Amsterdam, I looked up www.realestate.com.au, found a property and days later, bought it.
The property will be the new home for Marketing Eye in Melbourne. It is located in my favourite street in the city, Greville Street and fits inside my inner-city bubble that I love to live in. While I won't be here so much to enjoy it, it gives me great pride to be able to find a building with the character and potential that the one I have just bought has.
Last week, I was fortunate enough to walk the streets of Amsterdam with one of the Netherlands most famed interior architects, Flip Verbeek. He use to be co-owner of a company called Flow that has designed some of the most amazing interiors in buildings throughout the Netherlands. As we walked the streets, looking at building after building that had been designed by Flow and the talented architects in the team, I was inspired. The passion that this man has for design and visuals that are sustainable and complement the environment in which it inhabits, is contagioius.
So contagious in fact, that on my flight home from Amsterdam, I looked up www.realestate.com.au, found a property and days later, bought it.
The property will be the new home for Marketing Eye in Melbourne. It is located in my favourite street in the city, Greville Street and fits inside my inner-city bubble that I love to live in. While I won't be here so much to enjoy it, it gives me great pride to be able to find a building with the character and potential that the one I have just bought has.
Published in Management
Happy people are more successful, just ask Shawn Achor, the author of The Happiness Advantage.
"People who cultivate a positive mind-set perform better in the face of a challenge and in every area of your business, you will show improvement if your brain is positive" said Achor at a recent speech to 800 global entrepreneurs.
In fact, sales people who were happy outsell their less positive colleagues by more than 37 per cent and positive people in organisations are not only happier, they perform better and live longer, healthier lives.
"People who cultivate a positive mind-set perform better in the face of a challenge and in every area of your business, you will show improvement if your brain is positive" said Achor at a recent speech to 800 global entrepreneurs.
In fact, sales people who were happy outsell their less positive colleagues by more than 37 per cent and positive people in organisations are not only happier, they perform better and live longer, healthier lives.
Published in Management
I don't know about you, but egomaniacs scare the 'b'jesus out of me'. I am terrified of them, but still I find myself sucked into their web of soul destroying destruction.
As much as they are charming, good at 'selling a story' and surrounded by people, they are manipulative, obsessive and bullies.
As much as they are charming, good at 'selling a story' and surrounded by people, they are manipulative, obsessive and bullies.
Published in Management
