How Top Brands are Experimenting With Facebook

Facebook ad campaigns help users share a wide range of content, including images, videos, articles, ideas, and much more. For many years, Facebook has been a fantastic marketing tool for businesses and brands. Even though the platform's recent organic reach has decreased Facebook is still among the best social media marketing tools available.

In this post, we’ll give an insight into the successful marketing strategies of some of the most popular firms on Facebook. 

Why is Facebook still more important than ever?

In this digitalization era, loads of newborn social media platforms such as TikTok and Instagram have been widely applied by people. The market of social media is hyper-competitive and almost saturated. Facebook was first founded in 2004, it still has a huge market share today. In particular, Facebook still has almost 2.8 billion active monthly users, as of 2021. It has recently attracted a sizable readership, which has the attention of marketers all around the world. Additionally, Facebook has 1.84 billion daily users, suggesting a new potential market for businesses and brands. Undoubtedly, Facebook never lost in the rate race of social media, and it still belongs to the top tier of social media.

Successful Facebook campaigns review:

• Airbnb

The 6-second Airbnb video on Facebook which aimed at property owners went viral earlier this year. A great advantage of Facebook Watch is that it’s suitable for both long-form videos such as YouTube and short video snippets such as Instagram.

With their current campaign, Airbnb has confirmed this. Not that Airbnb needs to put any effort into outreach; they are undoubtedly providing what their clients want. The firm excels in responding to client needs. Because it piqued curiosity, their 6-second film, which was directed at property owners, became viral early this year. Ads now have an average attention span of just 8 seconds. To provide more in-depth information, they have also created longer videos.

• PayPal Here Card Reader

 The platform for international payments continues to improve. PayPal made a profit with a straightforward message to e-commerce companies to promote its new card reader.

Facebook advertising involves more than just the text's message and key words. Sometimes a message is effective because it is directed at the correct audience and makes use of eye-catching imagery.

PayPal's successful PayPal Here campaign this year included the following message: No monthly or setup fees. That was all they required to increase the visibility of their advertisement to online retailers looking for faster, less expensive alternatives to processing consumer payments. In addition to Square and Transferwise, PayPal now accepts credit cards.

•  GoPro

GoPro is active evidence that social media competitions are still relevant today. This year's Million Dollar Challenge was the third one, and it was used by the company to advertise its new HERO9 Black camera. The goal of this campaign is to encourage GoPro users worldwide to share their best, unedited footage. The victors then split a $1 million share from the brand equally.

It makes sense to use Facebook for this ad as it has more than 10.9 million likes. More than 29,000 individuals from 125 nations submitted their HERO9 Black video clips in less than 80 days. 56 of these submissions were eventually combined by the brand into "2 minutes of what it means to be part of the #GoProFamily." They then posted the finished product on Facebook, where it has since received over 664,000 views.

Customers of GoPro are by nature a creative community. GoPro's most valuable creative asset, user-generated content, is frequently featured on the company's Facebook page. Therefore, even though $1 million might seem like a lot to spend on a campaign of this nature, the company is giving a voice to the individuals who advance their company while raising awareness for their new flagship product.

After the contest ended, GoPro continued to schedule Facebook posts with statements from the winners, a brief excerpt from their entry, and links to behind-the-scenes Q&As. GoPro's ability to turn video inputs into new material is what gives their campaign endurance.

Facebook as one of the most popular platforms, has maintained its advantages and is still dominant even though social media platforms have continued to grow over the years and the social media market is extremely competitive. Therefore, in order to achieve marketing success, marketers need continue to invest more on Facebook campaigns.