How to incorporate traditional marketing in your marketing mix

Digital marketing isn't the only successful marketing tactic though. Traditional media is a key marketing medium because consumers use both traditional retail and e-commerce.

We'll look at how to effectively integrate traditional and digital marketing. To develop a comprehensive plan for placing your products and services in front of people who have unmet needs.

Integrating Traditional and Digital Marketing

Making a coherent plan across various communication channels to maximise reach and frequency is the logical place to start when integrating traditional and digital marketing techniques.

Billboards and Geotargeting

In some markets, billboards are still a common tool to promote and reach large numbers of consumers. For a very long time, smaller businesses were unable to use billboards due to their high costs. However, more recent digital billboards provide significantly lower prices (as little as a third of the price) for exposure that is essentially the same.

Combine billboards with mobile device marketing techniques. Such as Geotargeting to send banner ads to drivers' smartphones and reinforce your marketing message to gain even more value for your money.

Follow up online forms with phone calls

When striving to learn more about their clients, many business owners urge them to participate in online surveys. This is advantageous since it allows you to customise your product or service to different demographics after learning more about them. You can tailor messaging and improve effectiveness by incorporating this data into your email marketing campaigns.

Get your sales or customer care personnel to call the consumer instead of only providing feedback via social media or email. They can then congratulate the client for completing the form and get in-depth with them regarding the information they provided in their surveys. This is especially important if the respondent indicated some degree of dissatisfaction or a problem using your product.

Newspapers and online ads

There will always be those who value their newspapers, despite the fact that certain local publications may be losing some of their readership. Local companies and home builders may do well with print newspaper ads targeted at their target audience. Newspaper advertisements are a great choice for companies with limited budgets because fewer advertisers result in reduced rates.

Most newspapers offer online sections, enabling you to interact with your readers both online and in print. Think about negotiating more value for banner ads on websites or specific social media posts on their platforms.

Television and video ads

Marketers should not have to pick between cable and streaming advertising possibilities despite many customers cutting the cord on cable. TV advertising has significantly decreased in price, and some content, like regional news, could draw in your target demographic. To find out which shows your audience prefers, conduct online, email, or text surveys. Then, air a commercial that communicates your narrative. For around $5,000 per month, a respectable schedule may be maintained. It may cost between $10,000 and $25,000 to produce a TV ad, but it's a wise investment because you can reuse the content for various digital platforms.

Radio and streaming ads

People still have favourite radio stations, therefore by purchasing broadcast and online spots, you may increase the exposure of your advertisements. When individuals are looking for traffic updates and local news throughout their morning commute, you can reach them.

If you're on a low budget, many radio stations will produce your ad for no charge. Also consider purchasing additional spots on Pandora, Spotify, and YouTube if the current position is excellent. Additionally, you may utilise the slot to advertise on podcasts to reach listeners.

Offer customer service online

Lower costs and quicker responses are only two benefits of integrating your physical business with your online presence. When a problem arises, as it will unavoidably, the quicker you address the issue, the better the result. More and more companies provide customer service online using chatbots that are powered by AI and ML (machine learning). These bots, located on your website and social media platforms, deliver information 24/7. Without ever taking a break so you always have enough "people" to deal with problems with clients and prospects.

We only provided a few examples here; you will undoubtedly discover additional ways to combine traditional and digital marketing. So, consider your company and how you may do it. By utilising both, you widen your audience and, ideally, attract more clients to your business.