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Marketing Consultant Shares Insights blog

Jan 17, 2021 Written by  Guest

Designing a casino website is infinitely more complex than designing the average site. This is mostly because of the interactivity expected from such a website that will be hosting hundreds of slot games, along with traditional casino games like blackjack or roulette.

Then there’s live casino integration to think about as well, which further complicates things. Although it is more than likely that web designers already have a fair idea regarding what they need to do, the following pointers should prove to be useful for anyone who has never undertaken a casino website design project before.

 

Learn Via Observation and Exploration

It would practically be impossible to design any website flawlessly, without at least some referential guidelines to follow. Check the best online casino USA has to offer, open a membership there, explore the site and play a few games to get a proper idea of how the best in the business design their casino sites. Take notes while you explore the top online casinos and be sure to implement the basics of what you see in your own project.

 

Organize Your Pages and Keep the Number Limited

The more categories and subcategories you add, the more complex it will become to develop. Post launch, the site will eventually become a maze to navigate through for players. Keep the number of pages, categories and subcategories fairly limited to facilitate easier development and intuitive browsing.

After the pages have been created, organize, order and link them properly. Understand that this will be part of regular site maintenance as well in the future, since periodic reordering, resetting and making minor corrections is a given for any website, especially a site as complex as an online casino.

 

Work Closely with the Game Developers

Every casino site usually launches with a few games only, but it begins to add more to the list with time. If you are the chief web designer, then you should be working closely with the casino game developers/suppliers who are contracted for the games from day one. This will allow for easier game integrations and a reduced need for debugging. If you are working with previously established casino games, integration should be much easier than integrating a brand new one.

 

Forget Mobile-Friendly and Go with Dynamic Web-Design

Mobile gaming is the biggest earner for online casino businesses in 2020; a fact that is not about to change anytime soon. However, what does keep changing is the aspect ratio that modern smartphones sport. Some of them are still holding on to the 16:9 aspect ratio, but most others have moved on to wider and taller screens, which come in 18:9, 18.5:9 and 19:9 aspect ratios instead.

This can make for a very troublesome designing experience when you are trying to keep your casino site mobile friendly. With dynamic web design, however, that is not going to be an issue at all. Instead of just supporting a mobile platform, a dynamic website adjusts and adapts to the display it is being viewed on, irrespective of the platform, aspect ratio or OEM.

Then, of course, there’s cybersecurity, ecommerce integration, and so many other aspects to worry about. It will take some time to get it right, but as long as you keep the basic web design simple, clean, and open to modifications, none of it should be a problem.

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