Marketing Eye Entrepreneurship Articles

"The new girl is always prettier than the girl you took to the dance" Canadian-born Australian entrepreneur Jack Cowin once told me when I first decided to expand internationally. As my mentor he was right, and though I listened at the time, I did it anyway. 

In the end, we were both right. Expanding to the United States was singularly the bravest thing I ever did, and it has set me up for profitability in the company in US dollars while the Australian dollar remains weak. Our offices make money and it has been an absolutely amazing journey. I have met some phenomenal people, all of whom have added to my life.

It also lead to a bit of "excitement" in my life. I was at a stage where I needed something to lift my game and expanding into the US market did exactly that. 

There are many important factors to consider when expanding a business. Growing a business isn't easy and I can't pretend to have too much experience in scaling up. I am still in the early stages of doing this with Marketing Eye, and there have been some challenges, but largely it's all about hard work, determination, and motivation to finish a job that you started.

Here is what you should know when expanding your business: 

Entrepreneurs beware!!!! Are you still sitting on your hands instead of making very important business decisions because you are so indecisive or you have no clue which way to go and are not prepared to take the risk?

So many entrepreneurs have amazing ideas. True. So many them never see them through. Fact.

It's a new year, well, at least we are almost a quarter of the way through 2016, and business people still trying to climb to the next level keep  on having these stops and starts that at the end of the only costs them time, money and an ability to be more successful.

There are so many things that entrepreneurs do right, and often this is what the world sees. Yet there are still some things that we don't quite get right. 2016 is going to be a massive year. There is so much in store and while we all focus on business, the Government has a few headaches not just with stimulating economic growth, but ISIS and climate change. 

Mastering the Rockefeller Habits sits on my desk in every office that I have. It was written by regular EO speaker and co-founder, Verne Harnish and is a bible for many entrepreneurs like myself.